I spent another long hours surfing the cyberspace. Just to post my top Search Engine Optimization (SEO) Tips and News of the week. This is my personal choice based on what I think is more useful and relevant for you.
1. 5 Tips for Avoiding the Deadly Sins of SEO Copywriting- Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating an article to submit to an online directory.
Learn it here now: http://www.toprankblog.com/2009/09/seo-copywriting-tips/
2. Measuring Real Value from SEO- Search engine optimization is most often known as a pull direct marketing channel or inbound marketing as many are calling it. Customers are actively looking for solutions, products and services using various forms of search and that spells opportunity for marketers to do what they can to be front and center.
Read the full article here: http://www.toprankblog.com/2009/09/measuring-real-value-from-seo/
3. WordPress SEO: How to Create Living URL’s- If you are a blogger and you are using a wordpress platform. This post might be interesting to you.
Read the full article here: http://www.wolf-howl.com/seo/wordpress-living-urls/
4. 7 Touch Points For In-House SEO Success- The goal here today is not to cover every single point in an internal SEO plan, but to provide you a reasonable framework to work from. Using these points and fine tuning to your unique situation, will help you create a detailed plan which will be successful.
Read the full article here: http://searchengineland.com/7-touch-points-for-in-house-seo-success-25888
5. SEO Dilemma: How to Get Rid of Hundreds of Short-Term Pages-We have once discussed a related questions of how to get rid of tons of expired pages and the only conclusion we have arrived at is that there is nothing easy in that question.A recent WebmasterWorld thread is discussing a similar but even more complex question: “How to get rid of user-generated pages that expire daily.”
Learn this knowledge now: http://bit.ly/uWG1m
6. Yandex — the SEO Perspective -In Russia, they have a saying that translates to “To show one where the crayfish spend winter,” which to the Russians is a form of laying out somebody’s punishment. Alternatively, Yandex, Russia’s largest search engine, stands for “Yet Another iNDEXer”, which is a perfect form of punishment toward its search rivals Google, Rambler, and mail.ru, considering its size, growth, and capability to recognize the grammatical inflection of the Russian language.
Learn this knowledge here: http://searchenginewatch.com/3634974
6. SEO: Search Engine Rankings Vary Among Searchers- Rankings have long been a valued metric in search marketing. After all, it’s easy to monitor and seems like a really important measure. However, if you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.Proactively changing the focus of your company’s expectations from rankings on a single trophy term to metrics that matter more will help.
Read the full article: http://shar.es/1pr8k
7. Black Hat SEO Spreading Rogueware- The world of search engine optimisation (SEO) may be a new tactic for cybercriminals in their quest to spread malware through infected websites. It seems that these hackers are always hard at work when it comes to spreading malware in the most creative and unusual method possible.
Read the full article: http://www.highposition.net/article/black-hat-seo-spreading-rogueware/4561125
8. Link Buying: the Good, the Bad, & the Ugly- One thing I believe about online marketing (and SEO in particular) is that the more rigid the advice the lower its value, particularly when it is cast out to a general audience. Why? Online marketing incorporates psychology, sociology, game theory, etc. The human mind is complex. Understanding how many of them work together (or against each other) is even more complex.
Read the full article: http://www.seobook.com/link-buying-good-bad-ugly
9. Micropayments: Could Google Make It Happen? - Google is planning to roll out a system of micropayments within the next year. Micropayments, as the name implies, are small payments – a cent or even a fraction of a cent – and the idea is that micropayments can be used to pay for accessing web content.
Read the full article: http://www.seobook.com/micropayments-could-google-make-it-happen
10. What Google’s “Caffeine” Update Means For Paid Search Campaigns - Google recently announced that a massive operations overhaul is in the works. “Caffeine,” as it’s known internally, is described by Google’s Matt Cutts as primarily driven by “under the hood” changes to improve Google’s indexing technology, allowing the engine to be more flexible and efficient in the way it collects pages. He went on to say that while power-users may notice some minor changes to search result pages, no major user interface changes are to be expected with this update.
Read the full article: http://shar.es/1prRs
11. The Single Best Kept Secret to Success With SEO – Have Something Worth Selling- The single biggest thing about my lack of a life as an SEO that has always amazed me is when I ask a prospective client to tell me why I would want to buy from them instead of buying from their competitor, in other words, what makes their offer better than someone else’s, no one, not a single person who has sought me out as an SEO has EVER been able to answer that simple question without my having to prompt them.
Read the full article: http://shar.es/1prTg
12. Search Engines Don’t Take People Where the Search Engine Wants Them To Go-One of the first things that bothered me about search engines was the way they forced terrible conversions. Back then the index page reigned supreme and if your meta refresh tags were done properly,(what an oxy-moron), your domain name could pop up in top 10 for literally hundreds of related terms. Shoes.com could place #2 for gold shoelaces when the shoes.com/goldshoelaces.html page was three levels deep.
Read the full article: http://shar.es/1prSB
13. PPC vs SEO- Search marketing consists of two channels: PPC (pay-per-click) and SEO (search engine optimization). Both channels have advantages and disadavatages you need to consider before committing resources to either approach.
Read the full article: http://ppcblog.com/ppc-vs-seo/
14. SEO Automatic Tool: Now for the iPhone- Despite being less verbose than the Website version, it is still highly text-heavy for an iPhone. It’d also be nice to see a feature that allows you to email yourself the results so you can read the results on your computer too. I guess that’d defeat the purpose of buying the Web version though!?
Read the full article: http://bit.ly/ZvpPS
15. Google Launches the DoubleClick Ad Exchange- Finally after acquiring Double Click for a whooping $3.1 billion, Google will now try to regain what they’ve invested in the company. The Official Google Blog has just announced the launch of the Double Click Ad Exchange – a real-time marketplace to buy and sell display advertising.
Read the full article: http://bit.ly/4dw99s
16. Google’s Related Command Now More Accurate?- A WebmasterWorld thread suggests that Google is getting better at either determining or showing that they know which sites are related to others in the related command. The related command is triggered when you click on the “similar” link in the search results.
Read the full article: http://www.seroundtable.com/archives/020785.html
17. SEO Guide: International Versions of Websites- This structure of URLs is one element of a big problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website.
Read the full article: http://www.seomoz.org/blog/seo-guide-international-versions-of-websites
18. Crawling & Indexing – It’s Not as Simple as Just In or Out- Learn how search engines crawls and indexed webpages in more depth concept.
Read the full article: http://www.seomoz.org/blog/crawling-indexing-its-not-as-simple-as-just-in-or-out
Well thats all I got for this weekend. Happy rest day.
© 2009, Online MLM Explosion. All rights reserved.
