Search Engine Optimization a.k.a. SEO is one of the most important and popular topic in the Internet Marketing and Online Network Marketing Industry as of today. In fact If you want to make it big on the Internet, basic SEO knowledge is a must. As an Online Network marketer my goal is to find my website on top spot of Search Engines like Google, Yahoo, and Bing. But thats easier said and done. Bases on what I learn and some SEO expert’s lesson. There are only two factors that will greatly affect your Search Engines rankings.
1.On Page Factor- This is where Search Engines will try to find what your website is all about. They constantly use their BOTS to crawl webpages on the internet.Then they will examine your website. After that they will indexed it and rank your website on its search results according to the keyword they think the most relevant to your webpages.Here are some of the on page factor that will greatly affect your Search Engines Ranking.
a. Title Tag- they is the most crucial part of your website. Search Engine will greatly determine what is your website based on your TITLE TAG. If you examine the source code of htm of your site. It is located before <Head>.
It looks like this.
<title>Your TITLE TAG Here</title>
Of you want to rank better and leave behind your competitors in a certain keyword in Search Engine results. Focused on optimizing your choice keyword on your Title Tag. 65 characters is the most ideal.
b.Meta Description- This part is the general description of your website. From time to time Search Engines will include some keyword in their indexing. By including your choice of keyword will greatly enhance the optimization that you are doing.
Meta Description looks like this:
<meta name="description" content="Your Website Description Here">
c. Meta Tags- This part is not as important as the title tag but the keywords you put here can have an impact on the keyword density of your website.
Meta tags looks like this:
<meta name="keywords" content=" Your Choice of Keywords Here">
d.H1 and H6 tags- This is similar to title tags but this titles (h1 to h6) are on your actual webpages. You must add your choice of keyword here to add more weight to the keyword density of your website. This (h1 to h6 tags) have a great significance on Search Engines eyes. These tags determine the whole actual content of your webpage.
H1 to H6 tags looks like this:
<h1>This is heading 1</h1>
This is heading 1
<h2>This is heading 2</h2>
This is heading 2
<h3>This is heading 3</h3>
This is heading 3
<h4>This is heading 4</h4>
This is heading 4
<h5>This is heading 5</h5>
This is heading 5
<h6>This is heading 6</h6>
This is heading 6
e. Image ALT Tags- Search Engine robots don’t see pictures when they crawl your websites. So by including your choice of keywords on this tags, will tell the bots what the image is all about. It will have a plus factor to the weight of keywords that you are optimizing.
Images ALT Tags look like this:
<img src=”The Image Url” alt=”The Image ALT Tags” width=”32″ height=”32″ />
f.Call To Action- OPT- In form, Buy Now Button, Subscribe Now Button and Sign Up Form are some examples of call to action on your webpages. Search Engines want to know what is the final destination of your visitors when they come to your website. If OPT- In is present on your webapage as the call to action.Then Search Engines will determine your site as a Lead Capture Page or Squeeze page.Remember Search Engines is just a File of Cabinet full of website that contains information. Lets say that you want information about certain topic, then you go to Search Engine.Then after you hit the search button the File of Cabinet full of websites go back to you to give you the sort of the most accurate and best information that it contains based on the topic (keywords) that you typed. Still, the best and effective method to rank high on Search Engines is to have a good content and right optimization.
The Second Factor of Search Engines ranking your site is:
2. Off Page Factor- So now you finish optimizing your website.Then what’s next? Search Engines Robots will now crawl the web to see If your site are linking to other website. Link Building is the next and the best thing in SEO. The rule of thumb here is to build solid inbound links, enough to Arouse the Curiosity of Search Engines what your website is all about. Page Rank is a main factor when building a link from another site.The higher the Page Rank of the website that is linking back to you. The better Search Engine Rankings you will get. Achieving top spot in Leading Search Engines is attainable If have enough Inbound Links and Quality Website (Page Ranks) that is pointing back to your own website.
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